e-Interview with Ivan Hu, Chief Marketing Officer, MLS Co. Ltd.
MLS India is a subsidiary of MLS Co. Ltd. which was founded in 1997 and is one of the largest manufacturers & suppliers of SMD & DIP LEDs. In an exclusive e-interview with Lighting India, Ivan Hu, Chief Marketing Officer of the firm, speaks about the Indian market and its dynamics...
Can you tell us a bit about MLS Brand?
MLS India is a subsidiary of MLS Co. Ltd. which was founded in 1997 and is one of the largest manufacturers & suppliers of SMD & DIP LEDs. MLS was one of the earliest LED manufacturers and light-source provider for various kinds of lighting products. Headquartered in Zhongshan City of China, with a workforce of more than 12000 employees, MLS has fully-integrated, world class facilities supported by the most advanced technologies. A wide choice of LM80 certified MLS LEDs are available in Warm white, Natural White and Cool White CCTs. Lamp manufacturers using MLS LEDs can bid for all BEE, EESL, Municipal Corporation and Government Tenders & BIS based LED projects with our 2835, 3030 and 3535 LEDs. MLS also has a wide range of Colour LEDs available in 3014, 2835 and 5050 packages. In recent years, we have become major component supplier for LED package in India with a huge manufacturing base in China. MLS is ranked 5th largest LED package manufacturer in the world. We are striving to become the component supplier for all lighting fixtures in future.
Can we have your views about Indian LED market?
The Indian LED lighting market is expected to reach Rs. 31,000 Cr, growing at a CAGR of 62% between 2016-2020. There has been increased focus by the government towards energy conservations and efficiency in the last few years. Gol has expressed increased interest in converting existing street lights into LED and this is expected to increase demand. Govt. has announced UJALA scheme to replace all incandescent bulbs with energy efficient LED bulbs.
Can you talk about a product that has worked well in the Indian Market?
Yes, our products 0.2W, 0.5W and 1W in 2835 has done very well. It is widely accepted by all big players in the Indian Lighting industry. Our 3535SMD LED for street lighting has done well too. We recently, launched our range in filament LED, which also got a good recognition in industry. We rapidly moved into decorative and commercial segment and proved itself a revolutionary product in LED market. Moreover, the Chip Scale Package (CSP) is one of our recent launch and most advanced technology for automotive Lighting. We have CSP1313 and CSP2020 for various automotive applications.
What are MLS Brand’s future goals?
Our future goals are;
• To be a LED component supplier with best Cost Performance Ratio to the customers.
• To be a pioneer in LED filament market.
• To be a major LED supplier in automotive lighting segment.
• To not only be a bulk supplier but also a quality supplier.
• We wish to be a top supplier of the country, participating in almost every project of it.
Who are your major clients from the lighting industry?
As we are LED package manufacturer, LED packages are the main light source for our every lighting product. We at MLS provide LED packages to all major organisations who are manufacturing LED products like LED Bulbs, tubelights, downlights, streetlights, flood lights. We are supplying to all major lighting brands in India like HPL, Surya, HQ Lamps, Century LED etc.
What is your comment on the growth of the global lighting industry?
I believe, market is moving towards eco friendly lighting. The automotive industry is also replacing traditional lighting with LED, which is a positive sign for lighting industry. The non renewable energy is being utilised to its fullest. Most of the players in the industry promote solar lighting over conventional sources of energy.