Interview with B. Raju, Managing Director, Surya Roshni Ltd.
Surya Roshni is one of the most respected and trusted brands for lighting and steel pipe products in India. The lighting division of the company stands out as one of the leading brands in the lighting industry. Lighting India talks to B. Raju, Managing Director, Surya Roshni Ltd. about the Lighting Industry, the company and other peripherals...
How do you rank Surya Roshni in the Lighting Industry?
Surya Roshni entered into the lighting arena in the year 1984 with a dream of ‘lighting every city every home’. The company has always been known for its conventional lighting. Over three decades down the line, it has been appraised as one of the leading brands in the country’s lighting industry. Today, Surya’s LED product basket comprises of products manufactured in-house by the backward integration process, adding credibility to the brand’s stature as being synonymous to lighting.
Can you talk about the recent order that the company has received from Energy Efficiency Services Limited (EESL)?
The new order comprises of Fan, LED Lamps and Street Lights with a total value of Rs. approx. 100 Cr.
How do you cater to the ever-changing requirements of customer?
Surya Roshni is constantly meeting the customer’s requirements and guarantees quality of its products to all the valued customers by selecting the best suppliers- which meet the global quality norms. Our supplier selection process is stringent. Components are verified and the prior inspections are done before the manufacturing process starts. The controlling takes place during manufacturing, which continuously monitors the quality of each and every product. We keep on getting customer feedback constantly and accordingly further improvements are made.
Energy conservation is the new mantra due to the country’s looming power crisis. How has the LED of Surya, helped in reducing the energy consumption?
We, at Surya Roshni, manufacture all the LED products in-house. The LEDs manufactured by us are energy-efficient with extremely lower maintenance cost, high brightness, soothing light effect, high-power factor, wide operating voltage range, operation in extreme temperatures- which ensure energy savings and comes with the facilitation of a remarkable lifespan. The group, manufactures quality LED products with a world class manufacturing infrastructure, at its fully integrated plants in Kashipur (Uttarakhand) and Gwalior (Madhya Pradesh), supported by Surya Technology & Innovation Centre (STIC) at Noida – an advanced state-of-the-art lighting laboratory and research centre with specific focus on LED.
There are reports that your company is planning to invest about Rs. 50 crore in R&D for LED products. Could you elaborate?
We have made over 50 Crore investment. The LED lamps assembly process is equipped with automatic head assembly machines at Gwalior Plant. These machines are developed in-house by competent team members with an innovative approach. It is the most production friendly and deliver the best quality of products.
Surya Roshni established PCB Assembly Unit at Gwalior & Kashipur plants with state-of-the-art automatic component insertion machines for both types of Axial and SMD components. We have a world class setup having Surface Mount Technology (SMT)/AI machines of FUJI/JUKI/Yamaha for assembly of driver/MCPCBs for LED lamps/T-8 LED Tube Lights and Street Lights. All the SMT machines are fine pitch machines being used to insert chip components of all packages using SMT. These machines are used for mounting chip components for CFL and LED driver/MCPCBs. We are adhering to the best quality practices to deliver a zero defect product so as to meet our customer’s expectations.
Could you tell us to which countries does Surya Roshni export its lighting products?
Presently, the company is exporting its lighting products to around 44 countries worldwide. Major countries are United Kingdom, Brazil, Mexico, China, Vietnam, Indonesia, Ukraine, Philippines, Egypt, Oman, Qatar, United Arab Emirates, Sudan, Saudi Arabia, Algeria, Nigeria, Thailand, Zambia, etc.
Can you talk about the future export plans?
Surya started exporting LED products to few countries in this financial year. We will try to increase the sales volume and exporting of LED products to more countries. Special emphasis on the export of LED Street Lights/ Panels will be given during this financial year. We just started exporting LED Lamps in SKD condition to different lamp manufacturers. Soon exporting of LED Filament Lamps and LED Tube lights in Glass to European & US Markets.